TEPCO's ad is back on TV screen

TEPCO is a only company that provide electric power in Tokyo. In spite of no business rival,  TEPCO was spending a lot of money to ad. It has been told that as TEPCO is a big client for TV company, TV persons don't accuse  TEPCO.  Many celebrities were saying nuclear was safe, clear and necessary in the ad before.

I saw TEPCO's ad yesterday first after Fukushima nuclear power plant accident. No celebrities. only narration and text in the screen says sorry for this anxious, inconvenience, etc..

It seemed to be very very clear that TEPCO will have to pay huge compensatory payment to numerous people. I don't understand how they are spending money only to say sorry for this inconvenience.....